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What
is relationship eMarketing?
Simply put, it's a powerful strategy for communicating
quickly and directly with qualified prospects at a lower cost. It
allows a "circular marketing" dynamics by reaching customers
at multiple media touch points, with targeted offers and response,
developing a more personal and interactive relationship over time.
What
are the major channels?
- Social
Networking
- Consumer
Generated Media
- Customer
Relationship Marketing (CRM)
- Web
applications
- Instant
Messaging
- Viral
desktop applications
- Wireless
PDAs (Personal Digital Assistants)
- SMS,
PSMS and MMS messaging via
cell phones
- Interactive
TV's set top boxes
- Top-of-mind
branded entertainment media: feature films, TV shows, music videos,
video games, books even celebrities
- Targeted
offline customer points-of-sale
(e.g., ATMs, kiosks, mini-discs, gasoline pump displays, restaurants)
Why
relationship eMarketing?
Ubiquity:
Think of Internet connectivity as an electric current that
facilitates different appliances. This muti-platform
convergence can be utilized to effectively reach
audiences at the right place, right time, and with the
right message.
Efficiency:
Quick turnaround equals quick results. The message
comes via multiple channels directly to your customers. And unlike
offline campaigns, messages are equipped with powerful means for
consumers to immediately respond; no envelop to send or phone number
to dial. Such immediate gratification maximizes message response
rate.
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